What is the difference between UX and UI design?

UX design is the structure and logic underneath a product - the research, information architecture, wireframes and flows that decide whether a task is easy to complete. UI design is the surface on top of that structure: color, typography, spacing and the visual language of every screen. A UX flow that is wrong will make a beautiful UI feel broken, which is why we always run UX work before UI design starts, not alongside it.

What does a UX design engagement actually include?

User research and interviews, information architecture, wireframes, clickable prototypes, usability testing, and a handover of the flows and decisions to whoever builds the product next - us or your own team. Each stage produces something you can review before we move to the next one.

Can you redesign a product that already has real users?

Most of our work is redesigning live products rather than starting from a blank page. We begin with a UX audit of the current product: where users get stuck, what the analytics already show, what support tickets complain about. Filmgrail came to us this way, needing a UX and visual overhaul of a live cinema platform its founders had already validated with paying customers.

How do you handle a white-label or multi-brand product?

The hardest constraint in white-label UX is that one interface has to feel native to very different customers of your own product. That was the brief on Filmgrail: a design system flexible enough to run under the branding of a large Norwegian cinema chain and a single independent cinema owner, on the same reusable codebase.

What UX research methods do you use?

Interviews, usability testing on a working prototype or live product, and journey mapping to see the whole path a user takes rather than one screen at a time. Which method we pick depends on whether we are validating an idea or diagnosing why an existing flow is losing users.

How long does a UX design phase take?

It depends on scope, but the design phase does not stop once development starts - new screens keep needing UX decisions as a product grows, often for years after the original launch or rebrand.

Do you sign NDAs, and who owns the designs?

Yes - a large part of our design portfolio is under NDA, which is why this page names fewer clients than we have worked with. Our default contract assigns all design files, prototypes and documentation to you.

Do you design for accessibility?

Accessibility is part of the same usability testing and research work, not a separate pass tacked on at the end. Color contrast, keyboard navigation and a screen-reader-friendly structure get checked while a flow is still a wireframe, when fixing them costs nothing more than a redraw.

Do you work directly with founders, or only with existing design teams?

Both. With a founder we usually start from a research and discovery phase before any screen exists. With an in-house design team already in place, we plug into that team for the parts that need extra capacity - a usability testing round, a journey mapping workshop, or wireframes for a feature nobody has time to scope properly.

What is the difference between UX and UI design?

UX design is the structure and logic underneath a product - the research, information architecture, wireframes and flows that decide whether a task is easy to complete. UI design is the surface on top of that structure: color, typography, spacing and the visual language of every screen. A UX flow that is wrong will make a beautiful UI feel broken, which is why we always run UX work before UI design starts, not alongside it.

What does a UX design engagement actually include?

User research and interviews, information architecture, wireframes, clickable prototypes, usability testing, and a handover of the flows and decisions to whoever builds the product next - us or your own team. Each stage produces something you can review before we move to the next one.

Can you redesign a product that already has real users?

Most of our work is redesigning live products rather than starting from a blank page. We begin with a UX audit of the current product: where users get stuck, what the analytics already show, what support tickets complain about. Filmgrail came to us this way, needing a UX and visual overhaul of a live cinema platform its founders had already validated with paying customers.

How do you handle a white-label or multi-brand product?

The hardest constraint in white-label UX is that one interface has to feel native to very different customers of your own product. That was the brief on Filmgrail: a design system flexible enough to run under the branding of a large Norwegian cinema chain and a single independent cinema owner, on the same reusable codebase.

What UX research methods do you use?

Interviews, usability testing on a working prototype or live product, and journey mapping to see the whole path a user takes rather than one screen at a time. Which method we pick depends on whether we are validating an idea or diagnosing why an existing flow is losing users.

How long does a UX design phase take?

It depends on scope, but the design phase does not stop once development starts - new screens keep needing UX decisions as a product grows, often for years after the original launch or rebrand.

Do you sign NDAs, and who owns the designs?

Yes - a large part of our design portfolio is under NDA, which is why this page names fewer clients than we have worked with. Our default contract assigns all design files, prototypes and documentation to you.

Do you design for accessibility?

Accessibility is part of the same usability testing and research work, not a separate pass tacked on at the end. Color contrast, keyboard navigation and a screen-reader-friendly structure get checked while a flow is still a wireframe, when fixing them costs nothing more than a redraw.

Do you work directly with founders, or only with existing design teams?

Both. With a founder we usually start from a research and discovery phase before any screen exists. With an in-house design team already in place, we plug into that team for the parts that need extra capacity - a usability testing round, a journey mapping workshop, or wireframes for a feature nobody has time to scope properly.

UX Design Services

We design the experience layer of digital products: user research, information architecture, wireframes, prototypes and usability testing, run as one process from first sketch to shipped screen.

What you'll find below

What UX Design Actually Covers
How We Run UX Design
Why Choose Us for UX Design
UX Design, Answered
Proof it works

Free consultation

What UX Design Actually Covers

UX design is the research and testing work between a business idea and a screen someone can actually use: user interviews and journey maps, information architecture, wireframes and clickable prototypes, then usability testing that catches confusing flows before they reach production. Done well, it lowers the cost of the build that follows, because decisions get tested on paper and in prototypes instead of in shipped code - and it keeps working past launch, since every new feature still needs it.

User Research & Usability Testing

We start by watching how people actually try to use a product, not by guessing. Sessions run on a real device or a working prototype, recorded on screen so a decision can be traced back to a moment a user got stuck rather than to an opinion in a meeting.

Wireframing & Prototyping

Every screen gets sketched and structured before a single pixel is styled: navigation, states, empty screens, error messages. Wireframes are cheap to throw away, so a flow that fails on paper never reaches a developer's sprint.

User Journeys & Personas

We map how a real user moves through a product end to end, not screen by screen, so the design accounts for the step before and after the one they're currently on. That full-path view catches a screen that looks fine on its own but breaks the journey around it, which a screen-by-screen review will not show.

Proof it works

Simon Souyris Strumse

Filmgrail CEO

Filmgrail - UX and rebrand behind a white-label ticketing app now running across Norway's cinema market

"Adding Order Group specialists to our team proved to be the turning point in Filmgrail's development process."

Why Choose Us for UX Design

Senior Designers, Not a Rotating Roster

The same designers who start your discovery workshop stay through wireframes, prototypes and testing. Filmgrail's UX and rebrand work has run continuously with Order Group's design team since 2020, which keeps the design system consistent instead of letting it drift between hand-offs.

Process Before Pixels

We do not open a design tool until research, information architecture and a rough flow are agreed with you. That order is why redesign work stays cheap to change: a wireframe that is wrong costs an afternoon, a shipped screen that is wrong costs a sprint.

Design That Has to Work for Everyone Who Buys It

White-label products are one of the hardest UX briefs there is: the same product has to look like a different brand for every customer, without a separate codebase per client. On Filmgrail, that meant treating logo, color scheme and visual identity as swappable layers on top of one shared library of modules and components, so a new customer's branding could go on without touching the underlying structure.

_since

2020

Year Order Group's designers joined Filmgrail's UX and rebrand work

_partners

Leading Norwegian cinema chains now running on the redesigned platform

_marketshare

~50%

Share of the Norwegian cinema market served by Filmgrail today

_valuation

45M NOK

Filmgrail's reported valuation after the rebranding (about $4.5M)

_downloads

40,000

App downloads on launch day of the original streaming product, before its B2B pivot

UX Design, Answered

UX design is the structure and logic underneath a product - the research, information architecture, wireframes and flows that decide whether a task is easy to complete. UI design is the surface on top of that structure: color, typography, spacing and the visual language of every screen. A UX flow that is wrong will make a beautiful UI feel broken, which is why we always run UX work before UI design starts, not alongside it.
User research and interviews, information architecture, wireframes, clickable prototypes, usability testing, and a handover of the flows and decisions to whoever builds the product next - us or your own team. Each stage produces something you can review before we move to the next one.
Most of our work is redesigning live products rather than starting from a blank page. We begin with a UX audit of the current product: where users get stuck, what the analytics already show, what support tickets complain about. Filmgrail came to us this way, needing a UX and visual overhaul of a live cinema platform its founders had already validated with paying customers.
The hardest constraint in white-label UX is that one interface has to feel native to very different customers of your own product. That was the brief on Filmgrail: a design system flexible enough to run under the branding of a large Norwegian cinema chain and a single independent cinema owner, on the same reusable codebase.
Interviews, usability testing on a working prototype or live product, and journey mapping to see the whole path a user takes rather than one screen at a time. Which method we pick depends on whether we are validating an idea or diagnosing why an existing flow is losing users.
It depends on scope, but the design phase does not stop once development starts - new screens keep needing UX decisions as a product grows, often for years after the original launch or rebrand.
Yes - a large part of our design portfolio is under NDA, which is why this page names fewer clients than we have worked with. Our default contract assigns all design files, prototypes and documentation to you.
Accessibility is part of the same usability testing and research work, not a separate pass tacked on at the end. Color contrast, keyboard navigation and a screen-reader-friendly structure get checked while a flow is still a wireframe, when fixing them costs nothing more than a redraw.
Both. With a founder we usually start from a research and discovery phase before any screen exists. With an in-house design team already in place, we plug into that team for the parts that need extra capacity - a usability testing round, a journey mapping workshop, or wireframes for a feature nobody has time to scope properly.

Discover what your product really needs

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UX Design Services

What UX Design Actually Covers