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Brand Identity Design for Software Products

One team designed both BizBot's brand identity and its interface. We build brand identity for software products the same way: logo, visual identity and promotional materials, inside our Product Design process.

What you'll find below

Benefits of Digital Branding

Brand Awareness

Good branding sticks in a user's mind the first time they see it, letting your product stand out among others in your field - the same identity system we built for BizBot, a business administration platform.
 

Credibility

A clear, consistent brand makes a product look professional before a user has tried it. For an energy-sector client, we built that consistency from a Briefing Workshop through to the final visual identity used across their product and promotional materials.
 

Loyalty

When Nuvve rebuilt Fleetbox in 2023, we carried the existing brand into the new interface and its native web, iOS and Android apps, keeping the same identity across every platform returning users opened.
 

Consistency

A brand style guide keeps font, color and tone the same across your site, your app and your marketing materials. On BizBot, that guide is what kept the same colors and type applied across every screen, instead of redesigning the look page by page. The same guide keeps traveling with a client's own team long after our engagement ends, so new pages do not need a full redesign later.
 

Recognition

Confident, well-built branding gives customers a reason to remember your product and come back to it. On BizBot, that identity now shows up in the same screens its users open every day. The same identity also carries over into the promotional materials that support the product, so it looks like one brand everywhere a user sees it.
 

Why Founders Choose Us: One Team, One Process

Digital Branding runs inside our wider Product Design process, delivered by the same team that designs the interface: Briefing Workshops, a design process, then presentation and deliverables. On BizBot, that team built the identity and the interface together, so the brand's colors and type held up inside the real screens. We take branding on as a standalone project, or bundled with Product Design UX/UI - see how the two fit together on the Product Design page.

Three stages, the same ones behind BizBot and every branding project we run

How We Work

Briefing Workshops

Briefing Workshops

During the first conversation, we define your needs and our role in the design process. We get to know your brand, your audience and your industry, and based on the scope and time we agree, we present a first offer before any design work starts.

Design Process

Design Process

Based on the brief, the designers assigned to your project turn what we learned into a small set of distinct design directions, all grounded in the same research, so you choose between real alternatives.

Presentation & Deliverables

Presentation & Deliverables

We present the results of our work and go through them with you, addressing every comment you raise. Together, we help your team put the new branding into use across your product and materials.

Two branding projects, two different starting points

Real Branding Work

For an energy-sector client under NDA, we built a full brand identity end to end - logo, visual identity and promotional materials.

For Nuvve (NASDAQ: NVVE), we added new branding to the 2023 Fleetbox rebuild, alongside its web, iOS and Android apps.

Where branding showed up

Real Branding Work
_founded
2013

Year Order Group was founded in Warsaw, Poland

_projects
160+

Projects delivered across software, mobile, web and product design

_industries
15+

Industries served worldwide, from fintech to energy to consumer products

_process
3

Stages in our branding process - Briefing Workshops, Design Process, Presentation & Deliverables

_estimate
48h

Time to get a project estimate back after you describe your idea

Successful projects
Didrik Martens

Didrik Martens

BizBot CEO

BizBot - How we designed the brand identity for this business administration platform, from logo to promotional materials.
"Order Group invests time to define the scope and ask clarifying questions. Their channels of communication lead to smooth remote project management."
BizBot
Let's discuss your fit

Describe Your Idea & Get a Quote Fast!

Get an estimate for the costs, timeline & team composition needed for your branding or product design project.

Describe Your Idea & Get a Quote Fast!

FAQ for Founders

Get an estimate for the costs, timeline & the team composition needed for your branding project...

Let's book a meeting

  • A marketing agency designs campaigns around a brand that already exists. As a digital branding agency, we design the brand itself - logo, visual identity and promotional materials - for a software product, with the same team that goes on to design its interface, so the brand and the product stay a single, consistent piece of work.

  • Yes. We can design the visual identity and promotional materials for a new product from scratch, or work from an existing brand book and extend it into new screens, materials or markets, without starting the identity over.

  • A logo, a visual identity system - color, type and layout rules - and the promotional materials your launch needs, handed off along with the guidance your team needs to keep using them consistently after we are gone.

  • A logo is one deliverable inside a bigger system. Brand identity design covers the color, type and layout rules built around that logo, plus the promotional materials that use them, so the brand reads the same on your product, your site and your marketing materials.

  • Cost depends on scope: a logo and identity refresh is a smaller engagement than a full identity system designed alongside a new product. Describe your idea and you get a written estimate back within 48 hours.

Discover what your product really needs

Your message goes to

Filip Szamborski

Filip Szamborski

Board Member

SO FAR WE HAVE WORKED WITH BRANDS LIKE:

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