ExtraORDERnary Iza - Decisions reflected in reality

-It was a coincidence that I got into design. At first, my life plan was to study architecture at the Academy of Fine Arts. I liked drawing, and I wanted to improve this skill. In Szczecin, I passed an exam for industrial design. The practice exam task was to build a paper sculpture. It was so different from what I had been doing so far, and so much more fascinating, that I abandoned my dreams of architecture.

While studying industrial design, Iza worked in a design office that specialized in IoT design. She became an industrial designer and worked on the 3D design of robots and exoskeletons. Later, she switched to digital design projects as a freelancer, and that is when Karol, then head of Order Group's design team, found Iza.

She joined OG during the pandemic, a year before this interview. At that time, her clients were many different companies and agencies, but she did not really have the opportunity to fully show her design skills.

When a job offer from Order appeared, Iza approached it calmly: - I checked Order Group's website to find out what kind of services it provides. What I liked a lot were their IoT projects. I have experience in IoT, and this type of tech and products is exciting for me and helps me grow, so I thought joining a company specializing in this field would be exciting. Long story short: I accepted the offer.

Right after Iza started her journey with OG, she joined a project for a client who is a big player in the FMCG sector. She had worked on such projects in the past, but even as an experienced specialist, she was thrown into deep water.

-After the introduction, I got familiar with the entire project, the contact persons on the client's side, and the whole UX vision and creative concept. As soon as everyone found out that I was up to it, I became fully responsible for the project from the design production point of view. I really like that all my design decisions are reflected in reality - I decide on the look of the website and its subpages, and improve the functionalities and tools.

Basically, what Iza does is all about the responsiveness of pages and adapting their appearance to mobile devices. Mobile phones account for most visits to our client's website, so our main task is to design websites that are friendly to phone users. To better understand customer expectations, we started our work with usability workshops with the client. As far as the concept is concerned, we have a completely free hand: we are re-inventing everything from scratch and proposing our improved solutions to the client. The person who presents the results to the client is Iza.

What does Iza do in her free time? You could say she does all board sports. Her dad got her into extreme sports.

-As a child, I snowboarded with my dad in the winter, and in the summer, we used to go windsurfing together. But this sport did not really suit me. So my dad decided that, for a change, I would work on my kitesurfing skills. I liked this sport so much that it absorbed me completely! My father is my role model in this field, and he can do many tricks, as befits a pro. Personally, I prefer a slightly calmer version of kitesurfing - I do not do those complicated tricks. I simply enjoy communing with nature and the sense of freedom I feel in those moments.

Every time Iza has a moment to break away from everyday duties, she goes to Hel to kitesurf, relax and spend time with people who share her interests.