PRODUCT STRATEGY WORKSHOPS

In order to discover the potential of your product.

Depending on your project situation (MVP stage, or a working product that you would like to improve) the outcome of the workshops will be a bit different. But the groundwork that we need to cover in advance stays the same.

Table of contents
  • Benefits of Product Strategy Workshops
  • Our Approach for Product Vision Workshops
  • Product Workshops Process
  • Typical Case Studies
  • FAQ

BENEFITS OF PRODUCT STRATEGY WORKSHOPS

What do you get from the Product Workshops?

Full project overview
Get a complete overview of the product, initial documentation from design to used technology, and estimated time & cost of implementation.
Business Model
Gain the knowledge needed to monetize your business model. Know what strategy to adopt to get your product on the market as soon as possible.
Budget safety
Avoid underestimating the development costs of your product. With a consistent product roadmap and precise timeline, you have more control over your budget.
User Personas
You know exactly who is your targeted audience, what is their first reaction to your MVP, and how do they value the benefit that your product brings.
Product Prototype
You get a clickable mockup (graphic) of your product that will allow you to test it with your potential users and show it to your investors.
Valuable Feedback
Research shows that you need only 5 users to find 80% of the biggest flaws of your idea - LINK
Launch Strategy
After first test you will have all insights that you need for planning the most feasible strategy for your product launching.
Backlog & Priorities
You’ll have a much more clearer vision of what your product should be and what should be your priorities for the upcoming months.
Time & Cost Estimate
Based on the workshops results we are able to give you a time and cost estimate that will let you anticipate a feasible budget for the project.
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OUR APPROACH FOR PRODUCT VISION WORKSHOPS

Product Workshops Methodologies

We use different workshop routines - it all depends on what you would like to achieve.

User Personas
User Personas

Creating User Personas is sometimes speculation. But only by doing it, you can get as close to the user context as possible. You need to know each UP very well, especially the need they have and the problem you solve for them. You need to know their incentives and motivations.

User Journey Mapping
User Journey Mapping

An exercise that allows for a more accurate, multi-level and contextual understanding of how and why the user interacts with a given system/tool.

Google Design Sprint
Google Design Sprint

The sprint is a process for answering critical business questions through design, prototyping and testing ideas with customers. It’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more.

PRODUCT WORKSHOPS PROCESS

Our Workshops

Our workshops have 3 stages. We begin with a brief and after gathering all essential insights we can move on to Product Design and Development Workshops.

Product Discovery workshops introduce our process and help us to understand your idea and its’ business environment. It is the stage where you define your business vision and goals. We discuss together the product development opportunities, its market share, and key competitors. Our workshop session enables us to create a realistic estimation of the costs and timeframes of your project. We deliver a project Brief that lets us define the project feasibility.

_

Topics covered:

Business Vision & Goals

Opportunities & Risks

General Idea & Main Features

Targeted User Base

Project Initial Scope

Decision-makers & Stakeholders

Competitors & Market

Budget & Roadmap

This workshop gives us more insight into how the project will look like from the user perspective. It is the product design stage. We identify users and their needs, dedicate time to build the roadmap, define the MVP, map the features, draft the interface, and outline the architecture. We deliver a UX documentation that allows us to build a prototype or estimate both UI and the development work.

_

Topics covered:

Foundations (previous slide)

Information Architecture

Look & Feel Benchmarking

Main Devices & Displays

Brand Guidelines

Solution Sketches & Wireframes

Designing Clickable Prototype

Guerilla Testing

This workshop helps us to explore and find a suitable solution for building the project from a tech perspective. This phase defines the technology stack, system architecture, key functionalities, and development time. We also spend time on thorough testing and determining the time of product release and support rules. We deliver DEV documentation that allows us to plan the size of a team and plan the product development roadmap

_

Topics covered:

Possible Technology Stack

System Architecture

Functionalities & Communication

Development Timeline

Testing & Stabilisation Needs

Deployment & Support Needs

Development Documentation

Suggested Tech Solutions

TYPICAL CASE STUDIES

Customer cases we are engaged with...

Product Workshops help in delivering business value and solving the user's problems.

John Scaleup
Position
Founder
Company size
Startup & Scaleup
Market
Energy

Situation overview:
Needs to build an MVP fast to validate his idea

  • got the first funding (pre-Seed or Seed)
  • needs to define the business model for the product
  • needs to visualize and validate the idea with real users
  • needs to build a prototype (MVP)
  • needs to prove his value and show results to investors

What does he get in Product Strategy Workshops?

  • we help to plan and organize the work that will allow discovering the projects potential
  • we workshop, describe, and focus on understanding business goals, needs, and business prospects
  • we design a prototype of the idea,
  • we test the prototype with users and gather first feedback
  • we estimate the time and team size that will be needed to turn the prototype into a real project
Henry Teamleadsky
Position
Product Owner
Company size
Enterprise
Market
Fintech

Situation overview:
Needs to workshop a solution for an internal tool

  • needs to validate a business model for the new product idea
  • needs to check its feasibility and how to adjust it into the existing app ecosystem and company organization
  • needs to gather feedback from people that could benefit from this tool
  • needs to prove his value and show results to his superiors

What does he get in Product Strategy Workshops?

  • we workshop, describe, and focus on understanding business goals, needs, and internal situation
  • we design a prototype of the idea,
  • we test the prototype with selected users and gather first feedback
  • we estimate the time and team size that will be needed to turn the prototype into a real project

FAQ

Product Strategy Workshops questions

People ask...

You will define User Personas, get a clickable mockup (graphic) of your product that will allow you to test it with your potential users, and show it to your investors. We will define Launch Strategy with you and estimate Time & Cost of the project.

Before we start workshopping, it’s good to know more about your idea and its surroundings. Therefore, you should earlier define for yourself what are your business goals related to the product. Read more about the preparation role for Product Workshops in the article Don't Overestimate The Role Of Product Development

This is the fastest way to look at your product from every possible angle, define and build its’ minimal form, and validate it with your users.

Yes, they are. You’ll have a much clearer vision of what your product should be and what should be your priorities for the upcoming months.

Product Strategy Workshops help you with your digital transformation
Let’s put things in order
 

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