During the first conversation, we define the client's needs and our role in the design process. We get to know the brand and the industry. Based on the indicated scope and time of work, we present the first offer.
Based on the collected knowledge, we start work. The designers responsible for the implementation of the project create several creative lines adapted to the brief guidelines.
We present the effects of our work and complete the projects with all your comments. Together we implement elements of the new branding.
Before you invest your time and effort in the rebranding process, you need to know what the result should be and what results you are waiting for. You should know your motivation, e.g., need to accelerate growth or to compete with larger, more established companies.
We analyze your customers. Does your current image fit their wants and needs? It's time to think it over if you want to reach out to new people and create buyer personas. It's a VERY IMPORTANT part of the rebranding process. Without aim research, you will build a brand on false assumptions.
Your app or website shouldn't try to appeal to everyone. The best way is to focus on finding your users as a focal point of the rebranding process. You have your niche and service the needs of your target audience. At this stage, we think about your brand touchpoints–any point at which a customer or potential customer interacts with your business
In this part of the rebranding strategy, we develop the visual elements that will communicate your brand, like firm name, logo, tagline, colors, etc. These elements we describe in a brand style guidelines document, which provides a set of parameters to ensure you consistently implement your brand across all digital devices.
An essential element of rebranding strategy is to develop a plan to promote and strengthen your new brand. Present your brand quickly and decisively. It would be best if you inform your audience of the reason for your rebrand. This way, you build trust and show transparency. We advise you to emphasize how and why the brand will benefit your customers.
We help you get some feedback from customers and analyze your business performance to assess the impact of rebranding on your bottom line. We can do this informally by asking customers in person or use online surveys and focus groups.
She has a product idea and small funding or he wants to redesign it. At first, he wants to see if the product will work without coding, just in an illustrated version. We prepare all branding strategies. He wants to reduce the financial risk by validating the idea with an MVP prototype. When creating the concept for a new app, he can test his software idea with users and collect preliminary data in a short time.
We run a Design Sprint (2-4 weeks) which consists of:
The project owner already has a well-defined product, vision, and business goals. He needs an idea for rebranding or has already ready mockups with him and needs experienced professionals to code. He has complete control over the project implementation. Programmers work within the structures and processes of the customer's company according to their chosen project management method.
We prepare Brand Style& Voice after a deep analysis of the target audience, identifying your competitors, writing a positioning statement, tailoring the brand messages to different audiences, and addressing any complex situations for the brand.
We can do branding separately, ora as a part of Product Design, especially when you want to establish a differentiated reputation within your market and create a powerful and lasting relationship with customers, ultimately boosting visibility, credibility, and business results.
Talk us about your project. We will get back to you within the next 24hrs.