Software solutions can have complex dependencies. Sometimes changing a single element that used to create a problem for a particular persona can destroy the interface for other groups in other parts of the system. Removing one problem at one stage of a customer's journey can create potentially many issues for other groups of users.
That's why a holistic creative approach before the development is so useful. Often the interface is overloaded with unnecessary universal modules or call to action buttons. Design thinking allows you to place each UI element in the right context - making the user's journey smooth and to the point.
The goal is to focus on one action in each view, which should fit perfectly into the context - the exact user's need and the device she or he is using. A website that is created to perform one decisive action shouldn't show the possibility of performing other 40 activities.
You also need to balance designing on the fringe usability of a device. Which is also very different, as users not only go to small screens of their smartphones but more and more often turn to alternative interfaces, such as voice.
If all this sounds complex to you, I've got some good news. An experienced design thinker can recognize patterns and help you in generating ideas that will solve the most difficult problem for you.
You don't need to reinvent the wheel - which is typical mistake entrepreneurs and projected owners make. They think their product should use its proprietary interface that is not a copy of an existing one. This is a problematic approach. You should instead consider the UX design code as a language. You want to speak proper grammar that will not only be understandable to your users but also create a pleasant esthetical experience. This is what great UX design does.
So, if you have an idea for a new product or new feature of your mobile app or website, let's meet to discuss it. A workshop analysis is the best way to check out if the idea has strong business fundaments, and the prototype will show you how the core app's logic should look like. Having this information, you can make the first step to estimate the backend as well as the design and frontend costs of your project.
