Filmgrail

The Client

Filmgrail is a platform built by startup founders for building white-label apps that provide some unique value for both cinema owners and the audience. Filmgrail is the best solution for any cinema that faces the challenge of digital transformation or needs new software to sell and market its services. The goal is to help cinemas and movie studios engage their audiences, target their marketing, and enable them to grow their brand.

Captivating story behind Filmgrail

They started with a streaming market and made a splash when they got 40,000 downloads on the day of the launch. But the users didn't bring any revenue. The founders decided to pivot and go to the b2b market and sell a service to cinemas.

The platform is now well recognized in Norway, and the company focuses on an international offensive. "We will go for a more offensive pricing model, and will deliver hundreds of apps over the next few years," said Filmgrail's co-founder and CEO Simon Souyris Strumse to a Norwegian newspaper Shifter.The startup has already verified the business model as it delivers the software to more than a third of the local cinema market.

Filmgrail offers all a cinema and its customer's needs. From a complete content management system for information about films, through ticket sales, to CRM modules where marketers can engage their customers and invite to new premieres and events.

With a handy mobile app, moviegoers can not only read a review, buy a ticket, but also seating in their seats order snacks and drinks that are delivered to them directly. Such small unique features make Filmgrail deliver exceptional value to both cinemas and end-users. Apps such as Filmgrail are a possible answer to small traditional cinemas to the competition from the online streaming giants - such as Netflix. They can help them deliver an exceptional experience available only when going out to see a movie.

What was the need of our Client?

Filmgrail provides a white label solution so founders needed to build a "transparent" interface that could easily be adapted to the color scheme of their customers. We have known Filmgrail founders because we were working on BizBot together, and they were impressed by our design. Therefore, they decided to change the visual interface and UX design of Filmgrail with our cooperation. To make it happen we have been invited to the project by one of the founders Filmgrail's CTO John Rush.

Project approach

Our UX and the graphic design team were responsible for the development of an exciting product for cinemas. The cooperation is a long time and looks similar to the one BizBot project.

Rebranding Process

We did a few alternatives takes to catch the look & feel for the app that would be transparent and adjustable for different color schemes.

Order Group designers have been working on Filmgrail since 2020. During this time, we:

• completed rebranding with new visual identity, logo
• redesigned all the modules and components that are used across the apps and websites

All the time our designers are an integral part of the Filmgrail team and participate in meetings working remotely via Slack from Warsaw.

What was the result of our work?

New and fresh look & feel of an application brings to the success of the company. Moreover, the application is now very popular because of its full customization.

Thanks to the scalability - which has been the priority in Filmgrail's development - it can be used by both large cinema chains as well as by single local cinema owners. The customization process is designed in such a way that each client can get a unique white-label product on the outside, while the same reusable codebase runs it.

We enjoyed being part of the Filmgrail success. Since the redesign Filmgrail is growing fast, having no problems with raising capital. The company has partnered with two of the leading Norwegian cinema companies. Together they offer market-leading mobile, web, and advertiser products to almost half of the Norwegian cinema market. Filmgrail's valuation exceeds 45 million NOK ($5 million).

What do the Filmgrail’s founders say about our design?

Simon Souyris Strumse

Filmgrail CEO & Co-Founder

"Finding an experienced and talented UX designer is very difficult. Delivering a flawless user experience was a critical part of our platform's value proposition. And thanks to Order Group we did it, and with this team, we can keep on improving it in the years to come."