Unilink - custom CMS platform for the insurance company

Unilink is the largest and most successful Insurance Multiagency in Poland, offering a full range of car, home, life, and health insurance. How carefully designed software is adjusted to their changing needs and offers?

Table of contents
  • The Brief / Challenges
  • Our Solution
  • Results
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Team Size
13 people
Project Duration
18 months, Support
Services provided:


The Client

For 7 years, the main area of activity has been the sale of insurance. Currently, Unilink has the largest agency network in Poland. The company works with a group of 8,000 insurance agents working all over Poland and with 40 insurance providers.

What was the need of the Client?

The client needed to create a website with a modern design and an easily configurable admin panel. Unilink needed a website for the client because so far they only had a website for the agent (accessible after logging in). That's why the aim was to deliver a system that will adjust to the changing needs of each insurance company and their offers.



Functionalities we implemented in the system:

  • Technology Stack

We picked the technologies that allowed us to run a high pace, rapid development process, and gave the customer a lot of flexibility and freedom in creating their own layouts and templates for landing pages.

The front-end is based on a design system built with React components.

  • AWS for cloud solution

Database, media storage, and server infrastructure built with Amazon services.

  • Wagtail for the CMS

The custom CMS is based on WAGTAIL: in our opinion, it was the best solution for the website CMS in terms of flexibility.

We built a set of over 40 different modules, that you can manage, adjust, rearrange, and customize in order to have a unique look and feel. It gives Unilink an opportunity to run A/B testing of their marketing campaigns and also allows them to build new subpages that will serve a different purpose covering the needs of their big network of insurance providers.

All modules are SEO friendly, and each of them has its own web & mobile version, and a set of parameters (paddings, media sizes, scaling options) that you can change depending on your needs. Some of the modules are feature-based (like custom forms, interactive maps) so you are able to customize their input and output.

Watch gallery Unilink - 2024 06


What was the result of our work?

We provided the client with a website for their potential customers along with an extensive administration panel. The biggest positive result was the satisfaction of the client, who thanks to the extensive website increased the number of their customers, to whom the information of Unilink services reached.