User Journey Mapping in Practice. Part 3: How to Map the Journey?
So you covered a lot of topics during the briefing stage with the client, and interviews with the users. Now it's time to organize all this gathered data and make it useful during the workshops.
User Journey Mapping in Practice. Part 2: Working with Users and User Personas
UJM is a user-centered methodology. No wonder, that you need to research, define and select your users carefully before the workshops. In many cases, we don't have access to real users' data or interviews. That's why we are working with User Personas. A UP is your target group personalized and merged into one persona. A User Persona is a set of characteristics typical for one of your users' types.
User Journey Mapping in Practice. Part 1: What? When? and How to Setup the Workshops?
User Journey Mapping (UJM) is one of the exercises that really helps to structure the UX design. In UJM we look at the user needs and behaviors from different angles and perspectives. In UJM, you use carefully organized workshops to learn and discover different layers of information about your user & product context. This allows us to find the best user interface solutions that can deliver your value to the customer. Here's how we understand and use UJM in practice.
Machine Learning Trends in FinTech and Why Python is the Key
Finance services are the leading sector of machine learning (ML) adoption. There are many reasons why. First, there's so much to gain in many activities related to finance. Second, the infrastructure of banks, insurance companies, and FinTech startups suit the process best.
How to pick the best Python development company?
Choosing the right tech partner may decide about the success of your project. Although the role of development itself tends to be overrated, as we pointed out in this post, skillful planning and excellent execution help you launch a better product.
