Project Approach in a Custom Development
Maciej Sułek, CTO
The biggest challenge in PRIME is the multitude of services that are provided by the system. Our customers are given the opportunity to create their own website based on a given template. Afterward, they can personalize it by actions such as changing the main color theme or repositioning the modules on the main page. In addition, they can set up their own domain, create fully customized pages enriched with their own ideas, import offers from multiple sources, and manage all the content themselves. In order to deliver such a huge set of features, we chose Django as the target development platform.
The PRIME project includes a website wizard that allows a real estate agent to configure and publish their own site for free within 30 minutes. The site can contain its own offer list, blog, recommendation module, company description, and a contact form for its customers. The website created in the PRIME wizard can still be used even after the company decides to move to a different CRM system. For agents that have extended requirements or want to stand out from other companies have the option to build a unique web service from the ground up or integrate their current site with the Prime project.
With the ability to import offers from the most popular CRM systems, agents have access to the full database of offers that they can add to their portfolio and offer to their customers. PRIME allows simultaneous import from many sources including: imports from the primary market from the Residential Platform, including the option to select only a portion of offers from selected districts and projects, as well as offers import from the MLS system, with the possibility to select only the offers that match the selected type or location. As the process of updating imported offers is automatic, it allows the agents to focus on customer service, offer presentation, and sales.
PRIME has an original, easy-to-use CMS system. The built-in blog engine enables real estate agents to run content marketing. The system supports real estate plans, including multiple files (for instance depicting different floors) for one offer. It is possible to embed Youtube and Vimeo videos in offers, support for 3D models is also implemented. All this is available both in the desktop and mobile versions.
Enhancements for the users
The system enables the generation of individual real estate offer pages directly from the website. The pages generated for each agent are designed to run online advertising - the CMS allows easy integration with Google Analytics, Facebook Pixel, and conversion improvement tools like a chat module connecting the client directly with an advisor. PRIME automatically generates meta tags for real estate offers which greatly improves the pages' search engine optimization.
In order to make sure that each web page loads quickly, the system automatically compresses and optimizes used images, and on slower connections, lower resolution images are preloaded first, in order to display the site first and improve image quality when full images load. Each broker website generated by the system is tailored for convenient linking to social media and property searching on smartphones.
PRIME has an offer search engine which, in addition to choosing property parameters, has advanced options like searching directly from the map divided into agent-specified polygons matching their needs. The user can also draw the scope of their interesting area on the map and get a list of real estate that meets his requirements.
PRIME integrates multiple services from related industries. Users searching for apartments have direct access to a bank loan calculator. Based on the loan installment entered in the calculator the user receives personalized offers from financial advisors. The user also has access to a form that allows them to contact the financial advisor directly.
Further project development
The PRIME system is currently being expanded with new features. An information portal template is in the works that would allow advisors to run real estate news blogs. Also, housing investment catalogs are being developed, which would allow the developer to create a website for the project and use it to present and sell their offers in this investment.