User Journey Mapping in Practice. Part 2: Working with Users and User Personas - 2024 51

User Journey Mapping in Practice. Part 2: Working with Users and User Personas

Order Group | 17.12.2019 | 3 min read

The brief

UJM is a user-centered methodology. No wonder, that you need to research, define and select your users carefully before the workshops. In many cases, we don't have access to real users' data or interviews. That's why we are working with User Personas. A UP is your target group personalized and merged into one persona. A User Persona is a set of characteristics typical for one of your users' types.

 

Do you want to understand your users' behavior?