As mentioned above, we can easily meet the corporation's specific requirements, integrating certain tools or ensuring security procedures. So it's the unification of local solution with the global brand paradigm. But, at the same time, thanks to the custom solution, the corporation can ensure better achievement of goals in a given local market. Because customization enables better localization of your product. And, in some cases, it's totally worth it.
For Danone Nutricia, we used a widget solution to provide an opportunity for ever-available personalization of the website's content. We build blocks from which Danone can makeup and style websites in various ways. 7,000 widgets for each brand. Sometimes 6-7 versions of a given widget. With that, you can customize a lot and fully adapt the looks to the brand's requirements in Poland.
Another thing is that 90% of the traffic in Poland is mobile, so that was our focus from the very start. Mobile-first solutions, all responsive, all widgets based on the best look on phones.
So, in this case, custom CMS allows for even greater customization and adjustment of the website's appearance to the changing requirements, strategies, and goals. Moreover, the organization can do these customizations on its own, thanks to the website's editable elements.
To see how this applies to the businesses on the mission, go to our Ascensia Diabetes Care case study.
