What are the UX and UI challenges in the Automotive industry? - 2024 11

What are the UX and UI challenges in the Automotive industry?

Iza Mrozowska Head of Design | 11.08.2023 | 5 min read

The brief

Gone are the days when a car was simply a tool, getting us from point A to point B. In 2023, vehicles have evolved into powerful computers on wheels, capable of offering information, entertainment, and seamless connectivity. They inform us about the car's internal status, the external environment, and even activities occurring hundreds of kilometers away. This transformation means drivers engage with their vehicles on multiple levels, posing a remarkable opportunity and challenge for UX and UI designers. We're tasked with shaping these interactions through a graphical user interface, influencing safety, and impacting hundreds of millions of lives globally. So let's delve into some unique challenges in the design process and discuss actual UX and UI design examples implemented by industry leaders.
 

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