Innovation in Football. EURO 2024, and Beyond - 2024 34

Innovation in Football. EURO 2024, and Beyond

Aleksander Jess | 02.07.2024 | 5 min read

The brief

The time has come. All football fans from Europe and beyond rejoice as it’s time to watch the best teams from the continent compete against each other for the bragging rights, and the title (sorry Mike, it’s not coming home). Even though Sweden or Norway didn’t qualify this time, Denmark is proudly representing Scandinavian football. Together with the new cup, there are many innovations that recently made their way onto football pitches of today, and many more are on their way. In this article, we will look at the newest innovations in football, including the ones that debuted during this year’s EURO.
 

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