# Digital Branding Source: https://ordergroup.co/services/design/branding/ Last updated: 2026-10-11 > Brand identity design for software products, built inside our Product Design process - logo, visual identity and promotional materials. Proof case: BizBot. # Brand identity design for software products One team designed both BizBot's brand identity and its interface. We build brand identity for software products the same way: logo, visual identity and promotional materials, inside our Product Design process. ![Digital branding design system – typography, color palette and UI components for energy app](https://ordergroup.co/media/images/digital_branding_hero_2x.format-webp.width-1600.webp) ## Benefits of digital branding ![Energy monitoring app – daily summary and analytics screens on two iPhones](https://ordergroup.co/media/images/tumbnail_services_awareness_2x.format-webp.width-1350.webp) ### Brand awareness Good branding sticks in a user's mind the first time they see it, letting your product stand out among others in your field - the same identity system we built for BizBot, a business administration platform. ![Multiple light UI screens showing weather, schedule and app dashboard interfaces](https://ordergroup.co/media/images/tumbnail_services_consistency.format-webp.width-1350.webp) ### Credibility A clear, consistent brand makes a product look professional before a user has tried it. For an energy-sector client, we built that consistency from a Briefing Workshop through to the final visual identity used across their product and promotional materials. ![EV fleet management dashboard on laptop with vehicle charging status on iPhone](https://ordergroup.co/media/images/thumbnail_services_nuvve_1x.format-webp.width-1350.webp) ### Loyalty When Nuvve rebuilt Fleetbox in 2023, we added new branding and applied it to the new interface and its native web, iOS and Android apps, so users saw one consistent identity on every platform. ![BizBot robot mascot next to share transaction management screens](https://ordergroup.co/media/images/BizBot-kopia_2.format-webp.width-1350.webp) ### Consistency A brand style guide keeps font, color and tone the same across your site, your app and your marketing materials. On BizBot, that guide is what kept the same colors and type applied across every screen, instead of redesigning the look page by page. The same guide keeps traveling with a client's own team long after our engagement ends, so new pages do not need a full redesign later. ![BizBot business administration platform – landing page and dashboard on tablet](https://ordergroup.co/media/images/bizbot_recognition.format-webp.width-1350.webp) ### Recognition Confident, well-built branding gives customers a reason to remember your product and come back to it. On BizBot, that identity now shows up in the same screens its users open every day. The same identity also carries over into the promotional materials that support the product, so it looks like one brand everywhere a user sees it. ## Why founders choose us: one team, one process Digital Branding runs inside our wider Product Design process, delivered by the same team that designs the interface: Briefing Workshops, a design process, then presentation and deliverables. On BizBot, that team built the identity and the interface together, so the brand's colors and type held up inside the real screens. We take branding on as a standalone project, or bundled with Product Design UX/UI - see how the two fit together on the Product Design page. ## How we work Three stages, the same ones behind BizBot and every branding project we run ### Briefing workshops During the first conversation, we define your needs and our role in the design process. We get to know your brand, your audience and your industry, and based on the scope and time we agree, we present a first offer before any design work starts. ### Design process Based on the brief, the designers assigned to your project turn what we learned into a small set of distinct design directions, all grounded in the same research, so you choose between real alternatives. ### Presentation & deliverables We present the results of our work and go through them with you, addressing every comment you raise. Together, we help your team put the new branding into use across your product and materials. Two branding projects, two different starting points ## Real branding work For an energy-sector client under NDA, we built a full brand identity end to end - logo, visual identity and promotional materials. For Nuvve (NASDAQ: NVVE), we added new branding to the 2023 Fleetbox rebuild, alongside its web, iOS and Android apps. Where branding showed up - [Product design](https://ordergroup.co/services/design/product-design/) - [User experience design](https://ordergroup.co/services/design/user-experience-ux/) - [User interface design](https://ordergroup.co/services/design/user-interface-design-ui/) - Nuvve Fleetbox case study ![Real branding work](https://ordergroup.co/media/images/mobile_development__F5kid7a.2e16d0ba.fill-2000x1200.format-webp.webp) Founded **2013** Year Order Group was founded in Warsaw, Poland Projects **160+** Projects delivered across software, mobile, web and product design Industries **15+** Industries served worldwide, from fintech to energy to consumer products Process **3** Stages in our branding process - briefing workshops, design process, presentation & deliverables Estimate **48h** Time to get a project estimate back after you describe your idea ## Successful projects ![Didrik Martens](https://ordergroup.co/media/images/Didrik-Martens_EvE7AdX.2e16d0ba.fill-240x240.format-webp.webp) Didrik Martens BizBot CEO BizBot - How we designed the brand identity for this business administration platform, from logo to promotional materials. > “We had a very nice clickable demo that didn't just look like a PowerPoint presentation.” ![BizBot](https://ordergroup.co/media/images/BizBot-Image_5.format-webp.width-1800.webp) Let's discuss your fit ## Describe your idea & get a quote fast! Get an estimate for the costs, timeline & team composition needed for your branding or product design project. [Book a free consultation call](https://ordergroup.co/contact-us/) ![Order Group team group photo around a table tennis table](https://ordergroup.co/media/images/OG_Team-3.2e16d0ba.format-webp.fill-2880x1620.webp) ## FAQ for founders What all founders and Product Owners think they know but are scared to ask... ![Order Group team photo outdoors in matching black branded t-shirts](https://ordergroup.co/media/images/tumbnail_company_about_us_1x_s4KVUuK.format-webp.webp) ### Get an estimate for the costs, timeline & the team composition needed for your branding project... [Let's book a meeting](https://ordergroup.co/contact-us/) ### What's the difference between a digital branding agency and a regular marketing agency? A marketing agency designs campaigns around a brand that already exists. As a digital branding agency, we design the brand itself - logo, visual identity and promotional materials - for a software product, with the same team that goes on to design its interface, so the brand and the product stay a single, consistent piece of work. ### We already have a brand book from another agency - can you still help? Yes. We can design the visual identity and promotional materials for a new product from scratch, or work from an existing brand book and extend it into new screens, materials or markets, without starting the identity over. ### What do we actually get at the end of a branding engagement? A logo, a visual identity system - color, type and layout rules - and the promotional materials your launch needs, handed off along with the guidance your team needs to keep using them consistently after we are gone. ### How is brand identity design different from just a logo design job? A logo is one deliverable inside a bigger system. Brand identity design covers the color, type and layout rules built around that logo, plus the promotional materials that use them, so the brand reads the same on your product, your site and your marketing materials. ### What does a Digital Branding engagement cost, and how fast can we start? Cost depends on scope: a logo and identity refresh is a smaller engagement than a full identity system designed alongside a new product. Describe your idea and you get a written estimate back within 48 hours. ![Developer with headphones coding at desktop monitor in an open office](https://ordergroup.co/media/images/Image_1_3kejLC8_Y69T2Sz.format-webp.width-2880.webp) ## Discover what your product really needs Your message goes to ![Filip Szamborski](https://ordergroup.co/media/images/Filip_dTWHyBo.2e16d0ba.fill-432x432.format-webp.webp) Filip Szamborski Co-founder & CEO [](https://www.linkedin.com/in/filip-szamborski/) SO FAR WE HAVE WORKED WITH BRANDS LIKE: - [![BizBot](https://ordergroup.co/media/images/bizbot-mono_StdJIUN.max-208x64.format-webp.webp)](https://ordergroup.co/case-studies/bizbot-fintech-ux-design/) - ![AASA24](https://ordergroup.co/media/images/aasa24-mono.max-208x64.format-webp.webp) - [![AP-Tech](https://ordergroup.co/media/images/ap-tech-mono_ihuJP5T_6b2rSSb.max-208x64.format-webp.webp)](https://ordergroup.co/case-studies/monster-airport-lighting-system/) - [![Enerace](https://ordergroup.co/media/images/enerace-mono_FKuME1X_Fp3WF4B.max-208x64.format-webp.webp)](https://ordergroup.co/case-studies/enerace-energy-trading-software/) - ![Filmgrail](https://ordergroup.co/media/images/filmgrail-mono_gPdfbHO.max-208x64.format-webp.webp) Thank you for your message. We read every message ourselves and get back to you within 48 hrs on business days. Something urgent? [hello@ordergroup.co](mailto:hello@ordergroup.co)