People tend to overestimate the role of product development. That's what I've learned over the years of building software for entrepreneurs and product owners. I guess it's partly because they are easily carried away by the possibilities the new technology brings to the table.
From my experience of participating in dozens of different project, I can say with all the confidence, that the sole product development does not decide whether a product is successful or not. The proper use of technology itself does not add much value. That's why software development definitely should not be the most expensive part of your business plan.
You have to come up with a disruptive but sound business model first - develop a product strategy, find the market segment you want to move in to, perform market research, and then think how to build a product that customers would love.
Software development companies don't like to talk about it, but each one of us has participated in countless projects that failed. There's a lot to learn from failure. The most important lesson you can take is not to repeat the same mistakes.
Wishful thinking is especially popular in projects with EU funding but also happens in ventures funded privately. "We will build our fantastic innovative product, and we'll see. Something good will happen for sure." Unfortunately, it hardly ever happens.
One group of investors had a great idea of disrupting the e-commerce sector, but they failed to establish any partnerships that would provide their product with structured data necessary to run our algorithms. Another client had a brilliant idea for an app, but the functionality turned out to be already included in the software by a dominating global platform.
Creators of the third project came up with a sophisticated B2B marketplace that sounded really interesting, nevertheless, in reality, one of the target groups was not interested in such a service. Which to be honest surprised us all, but we found about it only when the MVP was already built.
I could present much more similar examples, but that's not the goal of this post. Here's a good rule of thumb for launching a successful digital product.
These are the three steps I'd recommend you to follow before hiring a software development agency, like Order Group. We want to build successful products.
Get an inside knowledge of the business, plan ahead of the launch, and polish your business plan. When you do these three, we can build an outstanding product. We'll choose the best technology, software architecture, UX and UI design, plan an agile software development process, and execute it on time and on budget.