So you covered a lot of topics during the briefing stage with the client, and interviews with the users. Now it's time to organize all this gathered data and make it useful during the workshops.
UJM is a user-centered methodology. No wonder, that you need to research, define and select your users carefully before the workshops. In many cases, we don't have access to real users' data or interviews. That's why we are working with User Personas. A UP is your target group personalized and merged into one persona. A User Persona is a set of characteristics typical for one of your users' types.
User Journey Mapping (UJM) is one of the exercises that really helps to structure the UX design. In UJM we look at the user needs and behaviors from different angles and perspectives. In UJM, you use carefully organized workshops to learn and discover different layers of information about your user & product context. This allows us to find the best user interface solutions that can deliver your value to the customer. Here's how we understand and use UJM in practice.
Design thinking has become popular in software development recently. No wonder as it brings in lots of advantages. Analyzing a UX prototype during a few days of the workshop, you can substantially cut the time-to-market, save money, and improve the quality of your end product. Let me tell you how it works.
What does “mobile app success” look like? How about these four characteristics for a start?